Mr. Ahmed is a business graduate having completed his Masters in Business Administration from institute of Business Management in 1999. He worked with reputed Banks including Bank AL Habib and Dubai Islamic Bank for the initial 10 years of his life. Initially being one of the owners he was associated with the company on a pert time basis however in October 2009 he decided to forgo his banking career and join his family business on a fulltime basis.

Mr. Ahmed is an M.S. in e-Commerce from SZABIST University, Dubai. Prior to that he has also completed his B.S. in Computing from Staffordshire University. He is an online media advertising expert with years of experience of working with highly reputable companies in UAE such as Yahoo! and Maktoob.com. He is actively involved in group’s affairs since 2005.

Mrs. Ahmed is an MBA from Institute of Business Management and is presently a shareholding member on the board of directors. Mrs. Ahmed initiated Symmetry Digital in 2003 and under her able leadership the company grew to its present levels.

Mrs. Ahmed completed her B.S. in Computing from Staffordshire University. Prior to joining the group she has worked for the UAE’s Department of Personal Affairs, Pakistan Office.